Project Embrace:
It's that time of year again!

2018's Project Embrace billboard campaign was a huge success. We saw our real, everyday women from our audtions feature on over 70 billboards across the UK and even crossed over into international waters having been featured at the Cannes Lions International Festival of Creativity 2018. The campaign got huge press online being featured on Glamour Magazine, Stylist Magazine, The Drum and the HuffPost.

Missed the campaign? Find out more about the 2018 billboard campaign and Project Embrace.

Always Bigger andbetter!

Project Embrace is set to repeat the success of last year and take it to even greater heights in 2019. And we want you to be part of it! We want to feature YOU in our new campaign video and billboard poster which will be released later this year. We will be also producing a behind the scenes web series and even more content this year to chart your journey during the campaign.

We are also extending the auditions to beyond London and will be looking for individuals from Birmingham, Bristol, Manchester and London.




We need you!

This year we want even more representation and so the auditions are open to anyone who has afro hair. We are looking for confident, outgoing, adult males and females of any height, weight, size and ethnicity. BUT YOU MUST BE OVER 18 YEARS OF AGE. You don't have to have any professional modelling experience, all we ask is that you wear your OWN natural afro hair texture, and be confident enough to be filmed and photographed. Of course if you are a model you are also welcome to apply!




Sign up now!


The DEADLINE FOR ENTRIES IS SUNDAY MAY 26! But sign up now as we have only limited spaces. Once the casting call is full, it's full!

Hit the button below to answer 6 short questions as to why you would be a great fit for our campaign. Terms and conditions apply. Good luck!








Terms and conditions

On completing and submitting this form you will automatically be entered into the competition. Unless otherwise stated, entry to the competition is restricted to entrants of 18 years of age or over. Proof of age maybe required. No restrictions on height, age or weight. Events may occur that render the promotion or the awarding of the prize impossible due to reasons beyond the organisers control, which may at its discretion vary or amend the promotion and the contestants agrees that no liability shall be attached to Project Embrace as a result thereof. No responsibility will be accepted for entries/payments lost, delayed, mislaid or any technical failure or for any event which may cause the competition to be disrupted or corrupted. In order to determine the outright winners, the organiser reserves the right to request entrants to take part in an eliminating contest or tie-breaker. If any one of the winners are not able to take up the prize for any reason, the organiser reserves the right to award the prize to an alternative winner, in which case the first winner will not be eligible to partake in the prize whatsoever. The prize is not transferable to anther individual. No cash alternative will be offered. The organiser’s decision is final and it is a condition of entry to the competition that the entrant agrees to be bound by these rules. No correspondence will be entered into over this decision. Competition is open to UK residents only, unless otherwise stated. The winners are responsible for expenses and arrangements not specifically included in the prize, including but not limited to any necessary travel or accommodation expenses. In the event of the prize not being available, the organisers reserves the right to offer an alternative prize of equal or greater value. The winners agree to the use of their names, likeness and photograph and will co-operate with any other reasonable request by the organisers relating to any post-winning publicity. Any personal data relating to the winner or any other entrants will be used solely in accordance with current [UK] data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.